The Job Search Success Formula ($49)
The 4-Step Process that gets you hired to jobs best suited to your unique offering
Somewhere in the middle of 10,000 career conversations with managers and executives, working with hundreds of corporate clients, interviewing over 1,000 candidates and facilitating the negotiation of 200 compensation packages, I had a profound realization. Education, intelligence, talent, and even performance are only partially tied to career success.
The missing ingredient for many otherwise talented professionals is personal marketing. I call this the marketing gap. A large part of the problem stems from not having a clear understanding of professional value (which I cover in a companion course).
Beyond knowing what you are selling, the formula includes:
When you are looking to make a career move, you are naturally focused on the end result; getting hired. But this isn't success if the job, or the job environment isn't a good fit. To set yourself up for success, you want to aim for and then land the right job for you.
You see, something magic happens when you hone in on industries, companies and jobs that are a great fit. You become a stronger candidate. Your market power increases. And when you win that job, you enter a work situation that is more likely to be suited to your needs and interests.
Which creates success. Your engagement, sense of fulfillment and overall well-being increase. And that is worth it's weight in gold.
When it comes to making career moves, personal marketing is critical. And the core of personal marketing is making the connection between your professional offering, your natural target markets and pursuing marketing approaches that set you up as the logical choice.
Unfortunately far too many talented professionals lack this awareness, or don't put in the effort, and it is what stands in the way of millions of people’s prosperity, security, self-actualization and joy in doing meaningful work.
It doesn't have to be that way.
I’ve designed this course, to radically dial-up your market effectiveness when it comes to job search and career change. This course is focused on helping you get hired to your ideal job or work situation by walking you through a process, step by step. Job Search Success Formula is more of a program than a course. In addition to learning, you will be taking action.
This course can be taken on its own, but ideally it follows the companion course, Unlock Your Career Potential where we go in-depth into understanding and defining your unique professional offering.
Of course, I make no claims or guarantees about your specific outcomes. I don't know you or your situation or how you apply the material in the course. What I can tell you is that over and over my clients and students have avoided painful career decisions, improved interview rates and performance, successfully changed industries and careers, and found work more aligned with their values and ambitions.
My goals for you in taking this course are:
You will spend most of your life at work - now is the time to take control of career and realize your potential.
For the first time, I am bringing my work with private clients into this course format to offer it to you. If you are an experienced professional intent on doing your best to take control over your professional journey, then this is the course for you.
I stand behind this course, and am confident that if you do the work and apply what you learn, it will positively impact your career trajectory. If you are not satisfied with the course content, simply email me within the first 30 days and I'll refund your purchase entirely - no questions asked.
Now, are you ready to take the next step towards your dream career?
Ian Christie, MBA
Lesson 1: "Career by Design" leads to better career outcomes
FREE PREVIEWLesson 2: Be a Market Player
Lesson 3: Use these success factors to increase your market power
Climbers - questions & recommended activities for those focused on the next level
Navigators - questions & recommended activities for focused career changers
Explorers - questions & recommended activities for career changers
Solopreneurs - questions & recommended activities for the self-employed
Survey
Introduction
Lesson 1: Learn how to truly tap into your transferable skills, experience and expertise
Lesson 2: Learn how job "DNA" is the secret to career changes
Download: Job "DNA" MindMap
Lesson 3: Learn how hiring managers think and how to be a star candidate
FREE PREVIEWDownload: Understand Your Buyer Mindmap
Resources Section
Introduction
Lesson 1: Define your natural target markets to aim for the jobs and environments that work for you
Download: Define My Market Mindmap
Download: Natural Target Market Workbook
Resources Section
Introduction
Lesson 1: How to develop a powerful "why you" for your target market
Download: Situation 1 > How to get hired for a specific opportunity
Download: Situation 2 > How to get hired in your target market
15 Sources of Your Professional Competitive Advantage
Resources Section
Introduction
Lesson 1: Get clear on the role of your Resume in your personal marketing efforts
Lesson 2: Broaden your understanding of the key components of your Resume
Download: Develop your Resume content with the Resume Development tool
Download: Customize your Resume with the Resume Customization tool
Lesson 3: Making it all work together - Extending your brand beyond the Resume
Lesson 4: Achieve a state of readiness with resume best practices
Download: Resume Readiness Best Practices MindMap
Resources Section
Final Thoughts