Unlock Your Career Potential Course ($49)
A step-by-step process for defining your Unique Professional Value to create the career you deserve
Somewhere in the middle of 10,000+ career conversations with managers and executives, working with hundreds of corporate clients, interviewing over 1,000+ candidates and facilitating the negotiation of 200 compensation packages, I had a profound realization. Education, intelligence, talent, and even performance are only partially tied to career success.
The missing ingredient for many otherwise talented professionals is personal marketing. I call this the marketing gap. And the first and most important ingredient to closing this personal marketing gap is...
Unfortunately far too many talented professionals lack this awareness and it is what stands in the way of millions of people’s prosperity, security, self-actualization and joy in doing meaningful work.
The world is full of intelligent, capable people with wonderfully unique abilities and marketable skills and they aren't where they should be with their career.
Not having a strong understanding of one’s professional offering is a big problem in today’s marketplace. And as a result, too many talented professionals suffer from:
It doesn't have to be that way.
A key component in truly managing your professional journey is defining and embracing your unique professional offering. That’s what this course is about. The Unlock Your Career Potential Course is more of a program than a course. In addition to learning, you will be taking action.
Of course, I make no claims or guarantees about your specific outcomes. I don't know you or your situation or how you will apply the material in the course. What I can tell you is that the material in the course will deepen your understanding of your place in the market and help you define a stronger value proposition. With this, over and over, clients and students have avoided painful career decisions, improved interview rates and performance, successfully changed industries and careers, and found work more aligned with their values and ambitions.
My goals for you in taking this course are:
You will spend most of your life at work - now is the time to take control of your career and realize your potential. The companion course, Job Search Success Formula takes you down the next steps of connecting your offering to the market and is currently available together for a special bundled price.
For the first time, I am bringing my work with private clients into this course format to offer it to you. If you are an experienced professional intent on doing your best to take control over your professional journey, then this is the course for you.
I stand behind this course, and am confident that if you do the work and apply what you learn, it will positively impact your career trajectory. If you are not satisfied with the course content, simply email me within the first 30 days and I'll refund your purchase entirely - no questions asked.
Now, are you ready to take the next step towards finally capturing your unique professional value?
Ian Christie, MBA
Course Welcome
Course Schedule
Introduction
Lesson 1: "Career by Design" leads to better career outcomes
FREE PREVIEWLesson 2: Be a Market Player
Lesson 3: Manage the stages of your professional journey
Download: Seasons & Stages Exercise
Lesson 4: Use these success factors to increase your market power
FREE PREVIEWClimbers - questions & recommended activities for those focused on the next level
Navigators - questions & recommended activities for focused career changers
Explorers - questions & recommended activities for career changers
Solopreneurs - questions & recommended activities for the self-employed
Survey
Introduction to Personal Research & Development
Lesson 1: Why Personal R&D Unlocks Your Career Potential
FREE PREVIEWIntroduction to Experience Analysis
Lesson 2: Analyze your work experience for clues, data & accomplishments
Download: Background Analysis Workbook
Lesson 3: Unpack your Experience to Unlock the Gold
Download: Unpack your Experience Workbook
Lesson 4 & Download: Professional Story Development Workbook
Resources Section
Introduction
Lesson 1: Define your Professional Knowledge & Domain Expertise
Download: Knowledge & Expertise Workbook
Lesson 2: What skills do you offer the market?
Download: Professional Skills Workbook
Resources Section
Introduction
Lesson 1: Clarify your interests
Download: Professional Interests Workbook
Lesson 2: Uncover your work values
Download: Uncover your work values Workbook
Introduction to Work Personality
Lesson 3: Clarify your work personality
Download: Clarify your work personality Reflection
Resources Section
Introduction
Lesson 1: Discover the key concept for transferable skills
Lesson 2: Job "DNA" - the secret to career changes
Download: Job "DNA" MindMap
Resources Section
Introduction
Lesson 1: The Professional Assets Model
15 Sources of Your Competitive Advantage
Download: Define your Professional Value Workbook
Final Thoughts