Course Description


Are you feeling underpaid, underappreciated, and underwhelmed by your career?

Somewhere in the middle of approaching and talking to 10,000+ managers and executives, working with hundreds of corporate clients, interviewing over 1,000+ candidates and facilitating the negotiation of 200 compensation packages, I had a profound realization.

Education, intelligence, talent, and even performance are only partially tied to career success.

The missing ingredient for many otherwise talented professionals is personal marketing.

I call this the Marketing Gap.

It is what stands in the way of millions of people’s prosperity, security, self-actualization and joy in doing meaningful work.

The world is full of intelligent, capable people with wonderfully unique abilities and marketable skills and they aren't where they should be with their career.

With effective personal marketing, they can be.

The Closing the Marketing Gap course is suitable for any of the following situations:

  • You are Engaging in an urgent or passive Job Search
  • You are preparing for a Career Change
  • You have an internal move or promotion opportunity
  • You are a self-employed professional looking to better market your services
  • You are interested in enhancing your personal marketing platform

However I have a condition. If you are looking for a magic wand or a quick fix like “Use this font and you will be hired” - you are in the wrong place. This course assumes, and frankly the reality of the marketplace dictates, that you behave with a sense of personal responsibility and that YOU do the heavy lifting of figuring out your professional offering.

In fact, this is a good time to tell you that this isn’t an easy course. Truly managing your career isn’t supposed to be “easy.” Your professional journey is complex. If you truly want more control over your professional journey, if you want to unlock your career potential, you need to do the important work of reflection, recording, analyzing and packaging.

Here’s what you will learn

This course will lead you through a process to help close that marketing gap. Here’s what we’ll cover.

  • In Module 1, I present concepts on career design, uncover what you need to know about marketplace dynamics, review different professional journeys, and share with you key Secrets to help you close your marketing gap.
  • In Module 2, we dig into understanding the concept of professional assets and do the work of taking inventory of your experience, skills, drivers and work personality.
  • In Module 3 you will audit your marketplace and put together a draft of your offering and your natural target markets
  • In Module 4, we connect the dots between your offering and your market, both for a specific opportunity facing you as well as for your general search.
  • Finally, in Module 5, we put it all together to discuss and examine the resume, your brand platform and best practices moving forward.

What will this course help you with?

What I can tell you is that over and over clients and students have avoided painful career decisions, improved interview rates and performance, successfully changed industries and careers, and found work more aligned with their values and ambitions.

My goals for you in taking this course are:

  • Increasing your probability of landing that dream job
  • Getting paid what you're worth
  • A shorter, more efficient job search
  • Not losing valuable years of your career in a job that doesn't inspire you

You will spend most of your life at work - now is the time to take control of career and realize your potential.

Who am I?

My name is Ian Christie and I am a personal marketing and career strategist, founder of the The Bold Career Project at BoldCareer.com, and the creator and host of this course.

For over 20 years I have been focused on helping experienced professionals like you - from MBA students, to Managers, Executives, Freelancers and Entrepreneurs, build personal brands, navigate the marketplace and undergo career change.

My background includes international marketing work, an MBA, 5 years in high-end executive search, founding and selling a careers-focused start-up to a large internet company. I was Director of the MBA career centre at a global Top 100 business school at the University of British Columbia where I designed, led and taught a variety of courses and learning programs to help MBAs achieve their career change dreams and get to the next level.

I founded BoldCareer.com in 2002, through which I and my team consulted with hundreds of clients as well as blogging and writing articles that were published to tens of millions of readers through Monster, Yahoo, AOL, MSN, Workopolis, and many others platforms. And I have returned full-time to the Bold Career Project to pursue my mission.

For the first time, I am bringing my work with private clients into this course format to offer it to you. This is a process that can cost thousands of dollars when a client works 1-1 with me, and I want to make it accessible to the world.

If you are an experienced professional with a track record of professional work where soft skills, business competencies and functions are part of what you do, AND you are intent on doing your best to take control over your professional journey, then this is the course for you.

100% Satisfaction Guaranteed

I stand behind this course, and am confident that it will positively impact your career trajectory. If you are not satisfied with the course content, simply email me within the first 30 days and I'll refund you purchase entirely - no questions asked.

Now, are you ready to take the next step towards your dream career?

Chief Career Strategist, The Bold Career Project

Ian Christie, MBA

Hi. My name is Ian and I am the founder of the Bold Career Project and the creator and host of this course.For over 20 years I have been focused on helping experienced professionals like you build personal brands, navigate the marketplace and make successful career changes. My mission: To help mid-level and senior-level professionals design and lead rewarding, fulfilling and successful professional journeys. My background includes: MBA Career Centre Director for Global Top-100 B-school - UBC, where I developed, led and taught learning programs to help MBAs achieve career changes and get to the next levelMonster.com's Career Change Expert & Management Careers ExpertWriter & speaker with articles published to tens of millions of readers through Monster, Yahoo, AOL, MSN, Workopolis, and many other platformsProduct Director at Monster.com where I led initiatives related to the freelance and executive marketsCareers Entrepreneur: Founded and sold a start-up to a large internet companyExecutive Recruiter: 100,000's of resumes, 10,000 career conversations, 1000 interviews & negotiated 200+ executive placementsThrough BoldCareer, I create and offer products and work 1-1 with clients to develop strong personal value propositions, create career plans, design resumes and LinkedIn profiles and undertake strategic career transitions.

Course curriculum

  • 1

    Introduction to Closing the Marketing Gap

    • Course Welcome

  • 2

    Module 1: Take Ownership of Your Professional Journey

  • 3

    Module 2: Discover Your Professional Value

    • Get Clear on Your Professional Assets Introduction

    • Introduction to personal research & development

      FREE PREVIEW
    • Lesson 1a: Mining your background with jobs analysis

    • Lesson 1a: The importance of looking backward to power forward

    • Step 2: Analyze your work experience for clues, data & accomplishments

    • Lesson 1b: Unpack your experience to unlock the value in your experience

    • Step 3: Unpack your experience to unlock the value in your experience

    • Step 4: Develop your key professional stories to unlock proof & clues

    • Lesson 2a: Defining your professional expertise

    • Step 5: Define your professional knowledge & expertise

    • Lesson 2b: Defining your skills

    • Step 6: What skills do you offer the market? Define and rate your professional skills

    • Lesson 3a: Clarifying your why - Your professional interests

    • Step 7: Clarify your interests

    • Lesson 3b: Clarifying your why - Work values

    • Step 8: Uncover your work values

    • Lesson 4: Clarifying your work behaviour

    • Step 9: Clarify your work personality

  • 4

    Module 3: Define Your Unique Professional Value & Natural Target Market

    • Introduction to Defining Your Offering

    • Lesson 1a: Discover the key concept for transferable skills (Updated)

    • Lesson 1b: Learn how job "DNA" unlocks career changes

    • Lesson 1b: Job DNA mindmap

    • Lesson 2: Learn how hiring managers think and how to be a star candidate

    • Lesson 2: How to understand your buyer mindmap

    • Lesson 3: Define your professional offering

    • Step 10: Put your professional offering together to capture your market value

    • Lesson 4: Define your natural target market

    • Step 11: Define your natural target markets to aim for the jobs and environments that work for you

  • 5

    Module 4: How to Connect the Dots with Your Market

    • Introduction to Connecting the Dots

    • Lesson 1: How to develop a powerful "why you" for your target market

    • Step 12 - Situation 1: How to connect your offering to a specific opportunity

    • Step 12 - Situation 2: How to connect your offering to your target market

  • 6

    Module 5: Assembling your Platform

    • Introduction to Assembling Your Platform

    • Lesson 1: Get clear on the role of your Resume in your personal marketing efforts

    • Lesson 2: Broaden your understanding of the key components of your Resume

    • Step 13: Develop your Resume content with the Resume Development tool

    • Step 14: Customize your Resume with the Resume Customization tool

    • Lesson 3: Making it all work together - Extending your brand beyond the Resume

    • Lesson 4a: Achieve a state of readiness going forward with Resume best practices

      FREE PREVIEW
    • Lesson 4b: Resume Best Practices mindmap

  • 7

    Close

    • Final Thoughts