Closing the Marketing Gap
Take control of your professional journey and unlock your career potential
Are you feeling underpaid, underappreciated, and underwhelmed by your career?
Somewhere in the middle of approaching and talking to 10,000+ managers and executives, working with hundreds of corporate clients, interviewing over 1,000+ candidates and facilitating the negotiation of 200 compensation packages, I had a profound realization.
Education, intelligence, talent, and even performance are only partially tied to career success.
The missing ingredient for many otherwise talented professionals is personal marketing.
I call this the Marketing Gap.
It is what stands in the way of millions of people’s prosperity, security, self-actualization and joy in doing meaningful work.
With effective personal marketing, they can be.
The Closing the Marketing Gap course is suitable for any of the following situations:
However I have a condition. If you are looking for a magic wand or a quick fix like “Use this font and you will be hired” - you are in the wrong place. This course assumes, and frankly the reality of the marketplace dictates, that you behave with a sense of personal responsibility and that YOU do the heavy lifting of figuring out your professional offering.
In fact, this is a good time to tell you that this isn’t an easy course. Truly managing your career isn’t supposed to be “easy.” Your professional journey is complex. If you truly want more control over your professional journey, if you want to unlock your career potential, you need to do the important work of reflection, recording, analyzing and packaging.
Here’s what you will learn
This course will lead you through a process to help close that marketing gap. Here’s what we’ll cover.
What will this course help you with?
What I can tell you is that over and over clients and students have avoided painful career decisions, improved interview rates and performance, successfully changed industries and careers, and found work more aligned with their values and ambitions.
My goals for you in taking this course are:
You will spend most of your life at work - now is the time to take control of career and realize your potential.
Who am I?
100% Satisfaction Guaranteed
I stand behind this course, and am confident that it will positively impact your career trajectory. If you are not satisfied with the course content, simply email me within the first 30 days and I'll refund you purchase entirely - no questions asked.
Now, are you ready to take the next step towards your dream career?
Ian Christie, MBA
Course Welcome
Own Your Professional Journey Introduction
Lesson 1: Learn why taking a "Career by Design" approach leads to better career outcomes
FREE PREVIEWLesson 2: Upgrade your understanding of how the market really works
Lesson 3: Tune-in to the seasons & stages of your professional journey
Step 1: Capture your starting point for this program
Lesson 4: Discover the key success factors for closing your personal marketing gap
Get Clear on Your Professional Assets Introduction
Introduction to personal research & development
FREE PREVIEWLesson 1a: Mining your background with jobs analysis
Lesson 1a: The importance of looking backward to power forward
Step 2: Analyze your work experience for clues, data & accomplishments
Lesson 1b: Unpack your experience to unlock the value in your experience
Step 3: Unpack your experience to unlock the value in your experience
Step 4: Develop your key professional stories to unlock proof & clues
Lesson 2a: Defining your professional expertise
Step 5: Define your professional knowledge & expertise
Lesson 2b: Defining your skills
Step 6: What skills do you offer the market? Define and rate your professional skills
Lesson 3a: Clarifying your why - Your professional interests
Step 7: Clarify your interests
Lesson 3b: Clarifying your why - Work values
Step 8: Uncover your work values
Lesson 4: Clarifying your work behaviour
Step 9: Clarify your work personality
Introduction to Defining Your Offering
Lesson 1a: Discover the key concept for transferable skills (Updated)
Lesson 1b: Learn how job "DNA" unlocks career changes
Lesson 1b: Job DNA mindmap
Lesson 2: Learn how hiring managers think and how to be a star candidate
Lesson 2: How to understand your buyer mindmap
Lesson 3: Define your professional offering
Step 10: Put your professional offering together to capture your market value
Lesson 4: Define your natural target market
Step 11: Define your natural target markets to aim for the jobs and environments that work for you
Introduction to Connecting the Dots
Lesson 1: How to develop a powerful "why you" for your target market
Step 12 - Situation 1: How to connect your offering to a specific opportunity
Step 12 - Situation 2: How to connect your offering to your target market
Introduction to Assembling Your Platform
Lesson 1: Get clear on the role of your Resume in your personal marketing efforts
Lesson 2: Broaden your understanding of the key components of your Resume
Step 13: Develop your Resume content with the Resume Development tool
Step 14: Customize your Resume with the Resume Customization tool
Lesson 3: Making it all work together - Extending your brand beyond the Resume
Lesson 4a: Achieve a state of readiness going forward with Resume best practices
FREE PREVIEWLesson 4b: Resume Best Practices mindmap
Final Thoughts